10th March 2010: Three Chapters in Too Big To Fail

Follow-up emails with internal clients on various projects. Publication Syndicate written feedback.

Cover of

Three chapters into the audiobook edition of Andrew Ross Sorkin‘s book Too Big To Fail (New York: Viking, 2009). Sorkin did over 500 interviews and looked at primary and forensic evidence. Already, this book has loads of succinct, nuanced details of decisions, meetings, and organisational politics. Maybe Sorkin can be on CNBC ‘Squawk on the Street’ as a regular guest co-anchor.

In contrast, Gillian Tett‘s book Fool’s Gold (New York: The Free Press, 2009), which I wrote about here, is focussed on the J.P. Morgan team, its peers, and anthropological visits to securitisation fora.

It will be interesting to contrast how Tett and Sorkin portray decision-makers such as J.P. Morgan banker Jamie Dimon.

Tett and Sorkin’s books on the 2007-09 global financial crisis also illustrate two key points I made in November 2009 academic conference paper and presentation on journalists cowritten with Barry Saunders:

(i) Journalists are adopting methodological practices and innovations from areas outside media, such as anthropology, investment banking and criminology.

(ii) Business and financial journalists will conduct an average 250+ interviews for their investigations, which will take an average 9 months to 2 years to research and write. Some of the most influential investigations will have 300 to 500 interviews, which will include with key decision-makers.

Compare (ii) with many PhDs that can take 4 to 6.5 years to research and write instead of the allotted 3 years, and that may have only 20 to 40 interviews. Sorkin’s journalistic and non-fiction craft leads him to create a strong narrative, to condense the key facts and details, and to use ‘deep background’ interviews to cross-check and verify meeting accounts.