Spearheading Social Media Innovation

Congrats to QUT’s Axel Bruns who now spearheads the Smart Services CRC‘s Social Media program and is likely to become a Chief Investigator in the ARC’s Centre of Excellence for Creative Industries and Innovation. The significance of these appointments is that Bruns has the academic track record as an internationally recognised expert to make a strong research business case to government policymakers, grant-making agencies and institutions for large-scale social media-oriented research.

Bruns’ career illustrates how to navigate the academic research game: it has changed from conference papers and solo projects to team-based projects in competitive institutional contexts. Bruns co-founded the online academic journal M/C Media & Culture in 1998 which became an important open publishing journal in digital media studies and criticism. His PhD thesis cemented his academic credentials, and led to Bruns’ produsage theory of user-created content. This work has underpinned a publications record, collaborations such as Gatewatching with emerging scholars, and streams at the Association of Internet Researchers and Australian and New Zealand Communication Association conferences. Thus, in a relatively short time, Bruns has positioned himself as an internationally recognised scholar on digital and social media innovation.

The next generation of digital and social media researchers can learn from Bruns’ example and career-accelerating strategies.

Leximancer’s Customer Insights & Social Media

Leximancer is data mining software that enables you to find statistically significant text patterns in unstructured data.  The software uses a collections/processing approach to gather a cohort of documents, specify filters and rules, run a batch process, and then displays a graphical concept map with causal and statistically significant relationships.  M&A, competitive intelligence, legal and market research teams may find this approach useful for document support.

University of Queensland researchers developed Leximancer, the UniQuest incubator commercialised it, and London’s Imprimatur Capital provided seed capital investment.  The team also recently launched a Customer Insight blog and portal which will explore Leximancer applications in customer experience, surveys and social media.  Its data analytics and statistics capabilities may make Leximancer the evidence-based management solution for those Technorati forecasters who suffer from optimism bias about keywords and the creation rate of new blogs.