Swinburne Masters of Strategic Foresight alumnus David Geddes has co-spearheaded a new Web 2.0 initiative: the digital media marketplace Si-Mi.com.
Geddes, and business partners Andrew Kelley and Simone Govic, have a digital business model that adopts lessons from eBay and differentiates Si-Mi.com from other user-generated content platforms such as MySpace and YouTube: The Age notes "Uploaders are able to set their own prices, and receive 90 per cent of all revenue generated "after cost"." One sign of Si-Mi.com's success beyond the YouTube model is the distribution deal it signed with Adelaide production company Kojo to distribute its films. Inside Magazine and ArtsHub have also favourably covered the digital media marketplace.
Prior to launching Si-Mi.com, Geddes and Kelley worked at Telstra Research Laboratories, and Geddes has served on the board of Open Channel, the digital media production cooperative. This transition illustrates the broader shift from innovation in "Big Science" institutions to entrepreneurial firms with small teams. The digital media marketplace platform was built using Agile Alliance principles.