Gray Matter


For several months I’ve been thinking about writing a PhD chapter on AMC’s Breaking Bad. The influential television series features Drug Enforcement Agency and Mexican drug cartel strategic subcultures centered on Albuqurque, New Mexico. One overlooked aspect is Walter White’s (Bryan Cranston) past as a talented graduate research chemist in the now multi-billion dollar firm Gray Matter. One of White’s major character motivations is that he sold his founding stake to Elliott and Gretchen Schwartz for $5000. Its return in the penultimate episode ‘Granite State’ makes the subplot a powerful one for researchers who make decisions on research commercialisation and spinout ventures