Reading is only part of the equation, though. It is in the writing that I discover what I actually think. It is in the writing and the communicating of ideas and concepts that they truly become mine. This is a cognitive learning thing that is very widely understood in the education world. When I’m blogging there are two things that are happening – you, the reader, are being exposed to something I think might be important and I, the writer, am crystallizing my own beliefs and understanding of the topic at hand.
Brown’s insight applies to academic blogging: it’s the cognitive training that matters rather than if the work is read by others. “Blogging is not a side gig, it is the method by which I’m becoming what I want to become for myself and for those I’m responsible to,” Brown notes. Blogging forces Brown to be across daily events, global macro moves, and to understand different asset classes. It focuses his investment advice to clients and idea generation process. Importantly, blogging has enabled Brown to stop doing many activities. Follow Brown on Twitter and read about his social media use.
In contrast to Brown, I know academics who can go months without writing a journal article or doing research. They might be more productive if they embraced Brown’s blogging approach and his daily writing regimen.