Spearheading Social Media Innovation

Congrats to QUT’s Axel Bruns who now spearheads the Smart Services CRC‘s Social Media program and is likely to become a Chief Investigator in the ARC’s Centre of Excellence for Creative Industries and Innovation. The significance of these appointments is that Bruns has the academic track record as an internationally recognised expert to make a strong research business case to government policymakers, grant-making agencies and institutions for large-scale social media-oriented research.

Bruns’ career illustrates how to navigate the academic research game: it has changed from conference papers and solo projects to team-based projects in competitive institutional contexts. Bruns co-founded the online academic journal M/C Media & Culture in 1998 which became an important open publishing journal in digital media studies and criticism. His PhD thesis cemented his academic credentials, and led to Bruns’ produsage theory of user-created content. This work has underpinned a publications record, collaborations such as Gatewatching with emerging scholars, and streams at the Association of Internet Researchers and Australian and New Zealand Communication Association conferences. Thus, in a relatively short time, Bruns has positioned himself as an internationally recognised scholar on digital and social media innovation.

The next generation of digital and social media researchers can learn from Bruns’ example and career-accelerating strategies.